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v2.9.1
[ A frame for the business we share ]
Overview
Monday, 5 October 2026
Selected Frame
[ Command Space ]

A frame for the business we share

Active
2
In progress
Completed
1
Installed
Total
3
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News

Latest Selected Frame updates

Opening·24 Aug 2026
Selected Frame opening — Salling, Kultorvet
We've opened a brand new Selected Frame Womenswear shop at Salling on Kultorvet in Copenhagen — a beautiful space in a prime city-centre location, and Salling's first store outside Jutland.
Opening·15 May 2026
Selected Frame opening — Engelhorn
A new Selected Frame installation is now live at Engelhorn. The space brings the concept to life through a strong brand presence, clear product hierarchy and a refined Scandinavian expression.
Standards page updated and complete
Guideline update·19 May 2026
Standards page updated and complete
The Selected Frame Standards page has been updated and completed with clearer concept guidelines, space management rules and brand application logic.
Magasin Lyngby — installation complete
Installation·9 Apr 2026
Magasin Lyngby — installation complete
Soft Shop Solution opened on the womens floor in Magasin, Lyngby. 25 sqm.

Upcoming

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The Concept

Selected Frame in action